Privacy Policy

Who processes your data?

Jyväskylä Festival Association (Business ID 1062184-7)
Seminaarinkatu 13, 40100 Jyväskylä
kesa@jyvaskylankesa.fi

2. What information do we collect?

When you make a purchase or subscribe to a newsletter, we collect the following information:

• Name and contact information
• Delivery address
• Purchased products and payment confirmation details (Paytrail)
• Possible tickets, courses, or event attendances
• Cookie information for site usage (Google Analytics)
• Marketing cookies (Meta Pixel, Facebook/Instagram advertising)
• Newsletter information (Creamailer)

3. What do we use the data for?

Order processing

• Order confirmation and delivery
• Delivery of electronic tickets and course registrations
• Customer service, returns, and complaints

Marketing

• Newsletters (by permission only)
• Targeted advertising on Facebook and Instagram
• Website Development (Google Analytics)

Statutory obligations

• Accounting
• Potential authority requests

4. Basis for Processing Your Information

• Purchase transaction and agreement
• Consent (Newsletter and Marketing Cookies)
• Legitimate interest (customer relationship maintenance and online store development)
• Liability (accounting)

5. How long is the information stored?

• Order details: 6 years
• Marketing information: until you revoke your consent
• Event and course information: during the event + a reasonable time
• Cookie information: according to the browser

6. To whom is the information disclosed?

Information is not sold to third parties.

We use the following services for data processing:

• Paytrail (Payments)
• WordPress / WooCommerce
• Creamailer (Newsletters)
• Google Analytics (visitor tracking)
• Meta Platforms (Facebook and Instagram Advertising)

Some services may transfer data outside the EU/EEA, but only with the EU's approved safeguards.

7. What are your rights?

You have the right to:

• Send a copy of your personal data
• correct incorrect information
• request removal (when possible)
• prohibit direct marketing
• unsubscribe from newsletters
• request data transfer from one system to another

Contact: kesa@jyvaskylankesa.fi

8. Cookies

We use cookies:

• e-commerce operations
• for visitor tracking (Google Analytics)
• for ad targeting (Meta Pixel)

You can manage cookies in your browser settings.

9. Information Security

We protect data with, for example, encrypted connections, limited access rights, and regular updates.

The data is stored on a server managed by the association in Finland.